Benteler Automotive Technologies

February 26, 2020 6:41 pm Published by Özlem Kellenberger

Aluminium Extrusion plant with a high operational complexity stemming from 11different aging processes that can only be put to work if every departement cooperates optimally!
Has always been – and still is – highly unionised
BAT aquired the plant from Hydro in 2009 and never succeeded in integrating it into BAT: in 2016 the “look and feel” was Hydro, not BAT!
In eight years, between 2009 and 2016, the plant accumulated losses of $ 110 mioin EBIT
The plant had descended into creeping anarchy over many years – The Rot had become a defining feature of life everywhere in the Holland plant!

Start of the project in autumn 2016 – EBIT:
in 2016: $ – 9.5 mio, budget was $ -15 mio
in 2017: $ – 1 mio, budget was $ – 2 mio
in 2018: $ + 5 mio, budget was $ + 1 mio
Through strong, consistent and long-term stable leadership Holland was finally able to build “fast and good” communication between the customers, ME, Production, Logistics and QM
Today the Holland Team is a respected and competent business partner for clients + BAT
Today communication inside and “around” Holland is fact-based and humane
Today process-control everywhere in the plant is high, and getting better still!

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This post was written by Özlem Kellenberger

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Benteler Automotive Technologies Werk Holland, Michigan, 2016/2017